WEBER International is an international consulting and dealmaking firm that bridges East and West. We provide leading European and US companies with expert advice on how to enter and succeed in China, the world's rising powerhouse market and vice versa. We're also engaged by management boards to help them develop new business or marketing strategies that will ensure they gain a firm foothold in this thriving and dynamic market.
The real secret to doing business in China is building good guanxi - good connections. Chinese business executives generally prefer to seal a deal with someone they know well, rather than with a stranger. Developing good guanxi with the right people can therefore help a business enter the Chinese market smoothly and profitably.