HS26 Corporate Identity

Early 2009, renowned lawyer Jan Albert Bezema & his partner Theo de Jong requested WEBER Creatives to develop the identity of their new law firm. A modern law firm specialized in labour law. Keywords: all about people, low entrance, high level of expertise, for both employer and employee, modern.


After doing research consisting of a target sector research and a competitor research we came to a certain trademark for this firm. We have chosen to use the regionally well known address of the beautiful premises as a starting point: Heresingel 26 became HS26. The brand name as such is unique, modern, timeless, connected to one of the best parts of Groningen and referring to a beautiful office which ‘breathes’ success. Using a transparent Less is More-style HS26 became one of the regions most modern & recognisable law firms.

The objective of all communication tools was to confirm clients and prospects in their good choice of searching a no-nonsense law firm who deals with labour law in the actual hectic and dynamic markets.


WEBER Creatives has developed the complete stationary, and to protect the identity a branding manual has been made. This branding manual describes the do’s and don’t to maintain a professional and consistent look when communicating to the customer. Besides developing the stationary WEBER Creatives has also designed the website for HS26.

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